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Eurovision 2013

EBU · SVT
2013
Motion Graphics

Eurovision's 2013 identity turned on a butterfly. The core logo came from design agency Happy Forsman. Our job was to bring the flat mark to life in live action and in the live broadcast, then design thirty-nine butterflies, one for every competing country. We delivered 8K textures and 3D mockups and stayed across the VFX build with Swiss.

Thirty-nine butterflies, one per country.
Creative direction, brokendoll. Logo concept, Happy Forsman. VFX with Swiss.
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Hero shot, flag butterfly
Hero shot, flag butterfly
Flag shards vortex transformation
Flag shards vortex transformation
Energy core formation moment
Energy core formation moment
Dockside butterfly, live action tie in
Dockside butterfly, live action tie in
Broadcast scoreboard graphics, on air
Broadcast scoreboard graphics, on air

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